Draft new announcements for your social media bios before your release date.ĭon’t try and scramble all over the place the day of your release while trying to freestyle your messages. So make sure these sources are all up to date ahead of your release. Fans are able to reach your music from many different directions and sources.
There are so many ways to listen these days. This one is obvious, but it really is important when promoting new music.
#How to use new smartmusic update
Update your website, mailing list and social media accounts Try to reach out to a more manageable list and create real connections. Use your time to create real interactions with the people you’re speaking to. Response times and availabilities from the people you reach out to can really vary, so give yourself plenty of time to manage your promotion efforts. This will ensure there’s plenty of time for pitching, follow-up and other correspondence. Give yourself a few months to start the process. This can be radio hosts, blogs, magazines, playlist curators, or even other bands that you’d like to cross-promote with. To get the most out of your promotion efforts, put a list together of everyone you want to pitch your new music to long before your release date. That’s why they’re so expensive when you get someone else to do it…īut with the right strategy, hard work and time, you can-and probably should-go it alone for promoting your release. Who are you going to reach out to?Īnswering this question takes either a lot of time or money. Okay, now you’ve got a narrative around your new music along with a great bio and press release to go along with it. Compile a list of radio, blog, peer and press contacts Not sure where to start with your music bio? Read our music bio guide for everything you need to update yours. An announcement of your release (link out to where the music can be streamed).Here’s some stuff you’ll want to make sure gets included in your press release: Why? Because whether you’re pitching to radio or your local newspaper, all music media outlets plan features and promotions months in advance. It’s important to finish your bio before your music comes out and not after. You’ll need to have an up-to-date music bio and press release written and ready to send to venues, blogs, press outlets or playlist curators. Have a new bio and press release written and ready to go But telling your story helps you keep your promotional efforts personal and genuine-2 things most music promotion needs more of these days. Let everything you discover guide your music promotion leading up to your release.Īt the end of the day, your music should speak for itself. These are all good questions to get you thinking about the story behind your new music. What’s the connection between me, my instruments, bandmates, and collaborators?.Where was I when I wrote and recorded it?.Was writing it in response to something significant that happened in my life?.Telling your story makes it more personal and engaging.
Promoting your own music can feel pushy or overwhelming. Your promotion efforts should tell it.įigure out what’s interesting and unique about your new music and tell your story in the lead up to your release.Įxamples like Bon Iver’s hunting cabin or Tennis’ husband and wife sailing trip tale show that stories can add a whole other layer to your music.
Find the story behind your new music and tell itĮvery album, every song, every chord has a story inside it. It’s possible to choose a custom release date as early as 7 business days in the future, but give as many days as you can (2-3 weeks) for a better chance of your release being live on the same day. Just fill out your custom release date on the fourth step of the LANDR release builder, and your music will be live in all stores on the same day-just be sure to leave enough time in advance. Once your music is mixed and mastered, use digital distribution to set a custom release date for your project on all major streaming platforms including Spotify and Apple Music.
#How to use new smartmusic how to
Setting a release date to aim for has tons of benefits, like helping you decide how to manage your time and providing some healthy pressure to finish. Whether your music is finished or not, you need to set your release date. Here’s five tips to help you get the most out of your promotion efforts during the time leading up to your release. Effective music promotion starts months before it’s out.Ī solid pre-release campaign can build excitement for your release, grow your audience, and turn casual listeners into real fans.īut where do you even start? And more importantly, how do you make it work while still having time to finish your music? Waiting until your music is released to start promoting is way too late. Promoting your new music shouldn’t start on the release date.
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